I found that Jewellery Online business in India is quite small comparatively to the offline bushiness in India & has a HUGE scope of Disruption
I can assure you trust is the prime most reason for the current state because the business is jewelry which Indian women are very peculiar about
Another main reason for this would be the internet penetration. yes surely now all the youth of India is able to access internet from their pockets, but are they the ones who buy jewelry ? NO !
its the elders and the startups who wish to disrupt this space need to focus on how to get Adults to trust them and try them, at least once.
Plenty of tribal cultures value silver highly. Silver jewellery, especially 925 silver is valued highly among fine jewellers. If you're truly interested in silver as an investment - try silver bullion- though you'd have to get a locker in a bank vault to keep that bullion safe.
Sterling silver with 925 marking is preferred by Jewellers now as its not very expensive & they're able to create intricate designs in silver without the cost of making sky-rocketing. After all, a silver necklace with export quality cubic zircons looks as good as white gold or platinum & diamonds without the prohibitive price tag.
Silver is trendy, and you can keep up with fashion without spending too much money, yet get that glam factor that you can't get in cheap junk Jewellery. Like I mentioned before, silver bars or coins are a great investment instead of gold jewellery as you don't loose money in making charges.
Silver (in form of salt like silver nitrate) when added to media (the semi solid food that bacteria eat in lab) kills certain bacteria (not all of them).
So keeping silver as hard metal block will not kill bacteria. You can't keep your silver jewellery in your clothes or shoes in hope to kill bacteria. Moreover clothes and shoes have fungi too and not just bacteria. Silver is not very effective to kill fungi.
Better and cheaper option would be to
Wash your shoes periodically with detergent and rinse with some hygiene liquid. If you want some more science then dry them under shade and keep naphthalene balls in them.
For clothes do the same- wash periodically with detergent and rinse with some hygiene liquid.
Main source of smell is presence of sweat and grease which have nutrients for bacteria and fungi , so it is desirable to decrease them instead of killing.
My understanding (from going to a Shapeways meetup once and talking to someone there) is that for silver jewellery they actually sinter a mould in titanium and then cast it in silver. I've no idea if that makes any difference to the normal way of working on silver jewellery.
Over all, I don't see the consumers moving to those metals yet though; my customers at least are resisting - refusing to consider fabrics and other relatively inexpensive materials and instead choosing simpler pieces with less metal, highlighting semi-precious stones instead whose prices have remained stable.
I keep getting emails from my designers warning of faster and higher price increases, so who knows how things will change in the next year or so. I think a great deal will depend on whether the economy in the US continues its grindingly slow recovery, picks up the pace, or falls back into recession again. Jewelry is very much a disposable income purchase; if people have more to spend, they buy more jewelry. If they are feeling nervous or are unemployed, they generally ignore the jewelry counters almost entirely, almost regardless of price.
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